Responsible to: Commercial Director

Salary Range: £37,300-41,100

Working Hours: 35 hours per week

Location: London office


Job purpose

Working across 3 main product areas namely Major and CPD Events, Print Media (LI Journal) and Online Media to develop long term existing business relationships with advertisers, key accounts and sponsors nationally, to deliver regular and effective account management meetings and increase revenues through a multi-product portfolio.

Other duties include responding to incoming enquiries, understanding customer and prospects needs, winning and developing new accounts and creating the opportunity for new revenue streams.

You will need to attend client and prospect meetings across the UK but you will be based in the Central London office predominantly. Your clients will be LI members, registered practices, manufacturers and suppliers from the built environment sector and beyond.

The holder of this role will report to the Commercial Director and work closely with the Membership Development Manager, Events team and Marketing Team to ensure successful development of key accounts and development of new sponsor opportunities.


Key responsibilities

Working with the Commercial Director, Editor of the journal and wider teams you will:

  • Creatively identify opportunities and develop new proposals/partnerships in-line with new business opportunities that draw from LI’s core strengths and business plan.
  • Actively engage with and demonstrate an interest in the work and mission of the Landscape Institute.
  • Support and collaborate with the LI team across various programmes and events where necessary.
  • Contribute to the overall curation of LI and its corporate strategy programmes, proposing ideas, speaking on behalf of the charity and actively contributing to the development of the charity’s operations.
  • Take an active role in improving LI on behalf of the staff who work there and the audience it serves.


Business Development – Sponsorship, Competitions and the Landscape Journal

  • Hit income targets for sponsorship, competition, and journal income
  • Manage sales pipeline and develop existing relationships with Sponsors, Advertisers and Partners
  • Negotiate and establish new sponsor and advertiser relationships
  • Develop affinity product offering to improve the member value proposition
  • Attend events and engage in various new business development activities to achieve new account acquisition targets
  • Create and deliver strategic growth plans for key accounts
  • Support the development of the competition offering
  • Produce reports and accurate income forecasts
  • Support the development of process and structure – Org Assessment Technology
  • Run and administer mapping process across organisations and link to CRM
  • Implement CRM process and align with other processes
  • Attend business development meetings fortnightly
  • Report business development activities
  • Support project management of competitions
  • Create compelling presentations

Partnership Development

  • Support the Senior Leadership Team to facilitate beneficial partnerships for the LI Members across Affinity schemes, LI Campus and relevant other Member Bodies and organisations to support LI Membership uptake.
  • Support the Events Marketing Manager to obtain media partners for LI Events and Products.


Person specification

Essential Criteria


  • Minimum of 2 years’ experience in business-to-business commercial sales with track record of hitting income targets
  • Minimum of 2 years’ experience in Account Management and developing long lasting commercial relationships with track records of high clients retention ration

Skills and Competencies:

  • Able to drive results and customer engagement
  • Able to build customer relationships and loyalty
  • Able to negotiate, manage pipelines and persuade sales
  • Able to build networks with people outside the organizations.
  • Able to collaborate with others to achieve goals
  • Able to establish account plan to achieve sales targets
  • Able to deliver clear and accurate reporting
  • Able to coach and develop others


  • Educated to degree level or higher
  • Strong written and verbal communication skills
  • Strong research skills
  • Excellent IT skills, including CRM, Sharepoint and MS Office suite


  • Enthusiastic, driven, creative, confident
  • Eager to learn
  • Able to work on your own initiative but a strong team player
  • Willing to travel throughout the UK and stay overnight as and when required

Desirable Criteria


  • Experience working for a membership organisation
  • Experience of working within advertising sales


  • Understanding of the landscape, built environment or architecture professions
  • Understanding of the charity/not for Profit Sectors


Who are we?

Do you want to transform the world?

The Landscape Institute (LI) represents a membership of over 5,000 landscape architects, landscape and parks managers, urban designers and more, who through their everyday work create and improve the places where we live, work, and relax.

From pocket parks to national parks, green streets to green cities, our members connect people, place and nature on every level, at every scale. Supporting them in this crucial work is our talented and dedicated staff team.

As a royal chartered body, the LI makes sure that landscape professionals in the UK exemplify the highest possible standards of practice. We oversee education and accreditation, provide vital learning and professional development services, connect our expert members with governments and policymakers, and work to grow the influence and profile of landscape. And, collaborating with similar bodies overseas, we contribute to a truly global profession – one that stands ready to address today’s most pressing challenges of climate change, biodiversity loss, health and wellbeing, and more.

We’re a small but growing team with big ambitions and tremendous enthusiasm for nature-led placemaking. Do you want to be part of our exciting mission? Join the LI staff team today, and help us inspire great places!


What are our Vision Mission & Values?


Vision:  To be a modern, relevant, expert and trusted voice for all landscape and placemaking professionals.

Mission: To promote the landscape profession for the benefit of society and the natural and built environment.

Values:  Caring & nurturing, Creative & playful, Socially aware.


What we offer?

Take care of your career

  • Develop Your Career – we are small and nimble; we are willing to finetune the roles to suit individual’s career aspirations.
  • Provide Tremendous Learning opportunities – We apply a customized and integrated three-pronged approach (10-20-70) to develop individual capability at work which accelerates your development and raises your market value!
  • Open door to Industry Networking –Facilitate colleagues to access to a network of professionals and experts in the field and to get in touch with and influence public policy makers.


Take care of your well being

  • Holidays – Start at 25 days and can increase up to 30 days based on years of service
  • Benchmarking Pay – Our pay is benchmarked against similar London based organisations.
  • Great Place to Work – we commit to build a work culture in which staff feel valued, supported and fulfilled.   We care about grooming staff’s right behaviours as well as our work objectives.
  • Employee Assistance Programme – Free access to professional advice on healthy living, counselling, financial and legal wellbeing


Take care of your needs

  • Enhanced Maternal & Adoption Pay – increase amount on statutory pay to facilitate
  • Life Assurance – cover 7/24/365 by paying up to 4 x annual salary
  • Income replacement – receives two thirds of salary during extended absence as a result of  ill health or accident
  • Discounts in food and shopping needs.
  • Flexible Working Arrangement – eligible employees could request for flexible working to support work life balance or other individual study commitments.

We are fair, respectful and want to add value to society

  • Volunteer Paid Leave – Being socially responsible is part of our values. We encourage staff to contribute to community through paid volunteer days.
  • Equality, Diversity, and inclusivity – We aim to incorporate EDI values in all we do.


Please send CV and Cover letter to human.resource@landscapeinstitute.org.

The Landscape Institute values and celebrates diversity and inclusion in all its forms. We can only change the world for the better if we reflect, represent and inspire the communities we serve.


We support applications from all suitably qualified people regardless of sex, sexuality, race, ethnicity, belief or disability. We particularly encourage applications from candidates from black and minority ethnic backgrounds, who are currently underrepresented in the landscape sector.

Please get in touch with us if you would like to discuss this.



To apply for this job email your details to human.resource@landscapeinstitute.org.